#ROADBLOCK ON BARBIE DOLL GAMES FULL#

But Game Developer Barbie comes in a package depicting her desk exactly as you’d want to imagine it: huge mug of coffee for staying focused on deadlines, take-out boxes (Barbie celebrates finishing a project in style), trash bin full of old note paper from productive brainstorming sessions, sensible ergonomic chair, Beats-style headphones for unwinding with her favorite tunes. Retro Barbie’s work desk was cluttered with magazines and photos of boyfriend Ken. Developer Barbie’s tiny plastic devices are just like real ones an actual game developer might use at work-right down to the goofy robot sticker on her laptop.īarbie’s gear 3. Since Computer Engineer Barbie was working with an improbably matching, neon pink smartphone and laptop set, it’s refreshing to see this Barbie with a regular laptop, tablet, and headset. She has regular tech gear instead of all pink everything. Like many real-life developers, Barbie looks hip, but in a laid-back, kinda nerdy way.Ĭomputer Engineer Barbie 2. Instead of the standard painful-looking Barbie pumps, she’s sporting chic white sneakers, and a pair of trendy thick-frame glasses rounds out the look. While Computer Engineer Barbie rocked a ton of eyeshadow and sparkly leggings, Developer Barbie looks casual yet cute with faded jeans, a t-shirt, and an army-green jacket. She actually looks like a game developer.Īs Mattel puts it, Game Developer Barbie’s style is “industry-inspired,” and it’s true that, unlike the usual glam Barbie look, this doll wouldn’t be out of place at a start up’s office. Find out why we think Game Developer Barbie might be a game changer when it comes to real representations of women in tech. This time, she’s a game developer, and she’s surprisingly realistic. So luckily for girls who love coding, Mattel has finally released a new tech-savvy Barbie. Young girls who are interested in going into tech need positive, authentic role models, not just pink laptops. It can be tough to be a woman in tech-the industry is still made up of many more men than women, and unfortunately sexist views that women are bad at coding (or even mathematics in general) are still far from uncommon. Even worse, the accompanying book I Can Be A Computer Engineer showed Barbie struggling to do the most basic computer tasks and relying on her male classmates to do everything for her. In 2010, the company unveiled Computer Engineer Barbie, a glittery, pink-loving programmer who came with a laptop that displayed 0’s and 1’s-not the most realistic representation of a developer. From doctor to veterinarian to astronaut, Mattel has tried to combat criticism that Barbie represents an unhealthy ideal for young girls by portraying the doll holding her own in a variety of stereotypically male-dominated fields. Barbie’s had a lot of careers over the years.

Roadblock on barbie doll games